Throwback: This was CMT 2025

CMT 2025 certainly set the bar high with 260,000 enthusiastic visitors, more than 1,570 satisfied exhibitors and an international media hype. For nine whole days every year, it all revolves around travel and holidays in Messe Stuttgart’s ten trade fair halls.

Experience CMT for yourself from 17-25 January 2026 – your perfect marketplace for tourism and leisure!

Facts and figures relating to CMT 2025

Visitors:

  • 260,000 visitors
  • The average age of the visitors was 50,5 years
  • visitors have an average household income of €4,049 
  • 95% of visitors would recommend CMT to other people
  • 53% of visitors were intending to go on holiday at least 3 times in 2025
  • 51% of visitors were planning to spend their holiday in Germany
  • 81% were intending to travel in other European countries
  • 25% were planning a long-haul holiday

Exhibition:

  • 10 halls with 120,000 square metres of exhibition space (gross)
  • New fair Selbstausbau in additional hall C1
  • Around 1,740 accredited journalists
  • Visitor communication on all channels
  • Live reports on TV and radio
  • Large opening ceremony 
  • Programme for trade visitors
  • Accompanying programme containing folklore, shows and a holiday cinema

Source: Visitor and exhibitor figures at CMT 2025 (PDF, 868 KB)

Comments by exhibitors at CMT 2025

  • "We had a great reception from visitors, and registered much more interest in our than in previous years. People were well informed and came to us with very specific questions. Lots of them wanted to book a trip to our region and some already had." 

    Marika Fischer, Managing Director, Chemnitz Zwickau Region

  • "The CMT went brilliantly well. Footfall was fantastic, even on the weekdays. True to our slogan "C the Unseen", visitors were given the chance to discover something new about Germany. We were able to present ourselves in the very best light and show visitors just how much there is to see and do in and around Chemnitz."

    Frizzi Seltmann, Marketing & Communication, Kulturhauptstadt Europas Chemnitz 2025 gGmbH

  • "The financial results are stable, registering slightly above last year's figures. As such, CMT 2025 gave us a good start to the new year. Thanks to the amazing special offers available at the exhibition, visitors had the chance to snap up a real bargain." 

    Matthias Euch, deputy chair, German Caravaning Industry Association

  • "Interest was sky-high, we had a steady stream of visitors, sales were level with last year's. Lots of new customers came to see us at the stand and here at the CMT we were able to give them in-depth advice. We're thrilled with how it all turned out." 

    Jochen Regenbogen, Head of Sales for the D-A-CH region, Dethleffs GmbH & Co. KG

  • "We saw really high demand and keen interest. There were always lots of people at the stand, it made no difference whether it was the weekend or a weekday. We were able to offer in-depth advice and we are really pleased with the sales we made. Another positive is that more and more traders are using the CMT as a B2B platform. Our appearance definitely paid off."

    Manuel Sauter, Regional Director of Sales, Pössl Freizeit und Sport GmbH

  • "The exhibition really got golfers' hearts racing; the retail stands and sales stands were well represented, our member clubs were excited to see such healthy demand and the subject areas we presented together with the German Golf Association proved hugely popular and certainly one of our highlights."

    Michael Marbler, President, Baden-Württemberg Golf Association

  • "We have been coming here for 30 years, and it never fails to impress: The "Golf and wellness holidays" exhibition attracted a lot of companies that represented a fantastic range of products to add to this exhibition's appeal. We welcomed not only existing customers and repeat guests, but also many new potential customers. The public interest was great, there were on-the-spot bookings, and excellent opportunities for us to network." 

    Manfred Furtner, President, Golf in Austria

  • "I was very pleasantly surprised by the demand: We were able to do so much more than simply hand out a bunch of flyers, we had lots of really good chats. I think we were able to show something new, which got people excited. We were able to offer extensive advice and really showcase our sport – so we are really pleased we exhibited in Stuttgart."

    Carsten Fricke, Managing Director, eFoil Adventure

  • We had a really good experience. We were in a top spot, both in terms of our stand's position by the hall entrance and in terms of what we had on offer. The customer base was half those who already have a mobile home and half newbies. Our workshops also proved very popular, and were fully booked. Everyone was excited to finally see a spotlight being shone on self-build campervan conversions.” 

    Sven Mammach, Co-President, Busbastler Academy

  • "The exhibition is a great idea, because self-builders want to be able to do their own thing. We attracted a mixed audience, from upgrade customers to digital nomads who invest a lot of money in their vehicles. The general reception was great, people seemed to like what I had to offer and bought my products."

    Stefan Weiland, Managing Director and Owner, Vans und Wasser

  • "There was great demand at Selbstausbau and a steady rate of people seeking advice. There were so many people there – and there was barely time to stop for a quick snack between visitors. We had lots of interest in our products and were able to answer lots of questions about conversion options. We had our hands full, but it was great fun."

    Lorenz Schult, Service and Technology, Arwinger GmbH & Co. KG

Impressionen der CMT 2025