Strong Reasons

Better with südback.

südback in Stuttgart is a leading trade fair for bakery and confectionery. Around 600 exhibitors from Germany and abroad present working and operating technology, raw materials, sales promotion and more on 65,000 square meters. Trade visitors use the supporting program to discuss trends and future prospects for the industry.

Show presence

You should not be missing at the trade fair for bakery and confectionery in southern Germany: Present your latest innovations to a wide-ranging audience.

Convince in person

Get into conversation with your target groups and give valuable tips as a professional.

Establish & maintain contacts

Existing customers and interested initial contacts: Meet your target groups precisely and receive valuable leads.

Set the scene

südback is a crowd-puller with modern engineering, lively craftsmanship and a variety of accessories. You too can become part of the qualified supporting program.

Clear trade fair profile

südback has six focal points: Raw materials for bakers and confectioners, working and operating technology, store fittings and equipment, merchandise, sales promotion, services, information and management.

Free marketing service

We support you with free advertising materials for your marketing measures and invitation management for your customers.

Provide information

The demand for investment opportunities is enormous. Take the opportunity to get the trade fair audience excited about your topics.

Fair right of withdrawal with high flexibility

After you have agreed to our placement proposal, you will receive the stand confirmation. Until then you can withdraw free of charge.

Arrival made easy

Take advantage of the quick and uncomplicated journey to the Messe Stuttgart exhibition grounds.