Fahrrad- & WanderReisen: The place to be to showcase your outdoor company

Active holidaymakers over three days

Cycling & Hiking Holidays will be a highly efficient marketing and sales tool for suppliers in the growing active and outdoor leisure segment. Thousands of well-informed visitors with a propensity to purchase will stream through the fully occupied Hall 9 on the first weekend of CMT – the world's largest consumer show for tourism and leisure with 260,000 visitors. 

Perfect setting for presentations and sales

The interaction between the accompanying programme, demonstrations, the test course and the first-rate exhibiting conditions represent an ideal sales environment for your products and services. You can gladly take part in the accompanying programme and therefore secure an additional "position" in Cycling & Hiking Holidays.

Your turnover will take off here

Cycling & Hiking Holidays is a highly efficient marketing and sales tool for suppliers in the growing active and outdoor leisure segment. 250 exhibitors will showcase new goals, trends, bikes and innovative accessories for cycling, outdoor and hiking trips. Kick off your sales season at Cycling & Hiking Holidays. The figures, data and facts speak for themselves.

Packed halls, packed programme

Perfect for your products and services: The exhibition, plus large information and adventure park with a cycle track, hiking advice centre, GPS forum, holiday cinema and the many specialist presentations will delight visitors. It's the place to generate demand, and for intensive consultation and sales discussions.

   
  
 

Facts and figures in 2025

Visitors:

  • 23 % travelled more than 100 kilometres
  • 59% are interested in cycling holidays, 43% are interested in hiking trips and 22% are interested in cycle hardware, 29% in bike accessories
  • the average age of visitors is 51,3
  • their average nett household income per month is 4,020 euro
  • 81% of visitors intended to make a purchase during the trade fair
  • 83% of visitors want to make a purchase/booking following the trade fair
  • 99% rate the trade fair as very good/good/moderate
  • 96% would recommend the trade fair to others
  • 92% rate the offer at the fair as complete or partially complete

Exhibitors:

  • 250 exhibitors
  • 94% of exhibitors recommend the fair
  • 97% of exhibitors achieved their fair goals
  • 83% of exhibitors rate the trade fair as very good or good
  • 74% plan to return as exhibitors for the next edition of Fahrrad- & WanderReisen in 2026

Source: Visitor and exhibitor figures from Fahrrad- & WanderReisen 2025

The exhibition range:

  • Cycling regions in Germany and abroad
  • Cycling hotels
  • Bicycles (city, hybrid, trekking, mountain bikes, touring/folding, electric, racer, customised and children's bicycles)
  • Bicycle accessories
  • Cycling clothes
  • Route planner | GPS | Cycling maps
  • Clubs, associations, organisations
  • Hiking regions in Germany and abroad
  • Hiking hotels
  • Hiking holidays, hiking and study holidays
  • Trekking holidays
  • Nordic Walking
  • Equipment, outdoor clothing

This is what our exhibitors say

  • “The hall was packed full – despite the issues with public transport. Everything you need to know about cycling holidays can be found here: from the perfect cycling getaway to the equipment required, even breakdown assistance.” 

    Kathleen Lumma, Managing Director, ADFC Baden-Württemberg

  • “Fahrrad- & WanderReisen represents a long-held tradition for us. This year, like all others, was very productive and we had many interesting conversations. Exactly what makes this event so valuable. The gravel biking tours and trekking camps at the heart of nature were particularly popular – mini adventures right on your doorstep.”

    Sascha Hotz, Head of Topic Management, Schwarzwald Tourismus GmbH

  • “The atmosphere here was superb – we had so many queries and first bookings right from the very first day."

    Franz Buck, Managing Director, Franz Buck Reisen & Radeln

  • “CMT went so well – especially the Outdoor Hall 9. There was a major demand for new cycling and hiking tours. The multi-day routes from one location to the next – sustainable and without the need for a car – were particularly popular.”

    Ursula Teufel, Head of Cycling & Sponsorship, Schwäbische Alb

  • “The demand for transport solutions for e-bikes is growing rapidly – many visitors were not only interested in bike racks but also rear rack systems as an alternative to the roof box. CMT is an event we refuse to miss, simply because strong visitor attendance is guaranteed every time we’re here.”

    Gloria Bohn, Managing Director, mft Transport Systems

  • “Our first time here went amazingly well – there was a major demand for e-bikes. Especially the new Bosch CX motor and the Pinion drive, while the bargain hunters also found what they were looking for.”

    Ingo Wahl, Managing Director, Bike & Style

  • “With Fahrrad- & WanderReisen, CMT has provided us with the perfect platform to showcase our Turbo Active E-Bike segment. Particularly lightweight e-bikes for the city and cargo bikes are currently very fashionable – and visitors had the chance to test them out right here at the trade fair.”

    Julian Erich, Event Coordinator, Specialized

Impressions from Fahrrad- & WanderReisen 2025