Around 50,000 cycling and outdoor freaks

50,000 active holidaymakers over three days

Cycling & Hiking Holidays will be a highly efficient marketing and sales tool for suppliers in the growing active and outdoor leisure segment. Around 50,000 well-informed visitors with a propensity to purchase will stream through the fully occupied Hall 9 on the first weekend of CMT – the world's largest consumer show for tourism and leisure with 234,000 visitors. 

Perfect setting for presentations and sales

The interaction between the accompanying programme, demonstrations, the test course and the first-rate exhibiting conditions represent an ideal sales environment for your products and services. You can gladly take part in the accompanying programme and therefore secure an additional "position" in Cycling & Hiking Holidays.

Your turnover will take off here

Cycling & Hiking Holidays is a highly efficient marketing and sales tool for suppliers in the growing active and outdoor leisure segment. 250 exhibitors will showcase new goals, trends, bikes and innovative accessories for cycling, outdoor and hiking trips. Kick off your sales season at Cycling & Hiking Holidays. The figures, data and facts speak for themselves.

Packed halls, packed programme

Perfect for your products and services: The exhibition, plus large information and adventure park with a cycle track, hiking advice centre, GPS forum, holiday cinema and the many specialist presentations will delight visitors. It's the place to generate demand, and for intensive consultation and sales discussions.

   
  
 

Facts and figures in 2024

Visitors:

  • Approximately 48,000 cycling, outdoor, hiking and thermals enthusiasts
  • 25 % travelled more than 100 kilometres
  • 55% are interested in cycling holidays, 43% are interested in hiking trips and 36% are interested in cycle hardware
  • 50% of visitors are male, 50% are female
  • their average age is 52,7
  • their average nett household income per month is 3,933 euro
  • 79% of visitors intended to make a purchase during the trade fair
  • 81% of visitors want to make a purchase/booking following the trade fair
  • 99% rate the trade fair as very good/good/moderate
  • 97% would recommend the trade fair to others
  • 94% rate the offer at the fair as complete or partially complete

Exhibitors:

  • 250 exhibitors
  • 98% of exhibitors recommend the fair
  • 98% of exhibitors achieved their fair goals
  • More than 75% of exhibitors rate the trade fair as very good or good
  • One in three exhibitors rated their trade fair appearance as even more successful than last year
  • The additional Monday is successful: 90% of exhibitors rate the extension of the event as very good / good

Source: Visitor and exhibitor figures from Cycling & Hiking Holidays 2024

The exhibition range:

  • Cycling regions in Germany and abroad
  • Cycling hotels
  • Bicycles (city, hybrid, trekking, mountain bikes, touring/folding, electric, racer, customised and children's bicycles)
  • Bicycle accessories
  • Cycling clothes
  • Route planner | GPS | Cycling maps
  • Clubs, associations, organisations
  • Hiking regions in Germany and abroad
  • Hiking hotels
  • Hiking holidays, hiking and study holidays
  • Trekking holidays
  • Nordic Walking
  • Equipment, outdoor clothing

Exhibitor opinions 2024

  • "We took part in CMT for the first time. The mood was excellent while the visitors were well-informed and also specifically asked questions about certain topics."

    Andreas Rabe, Sales Representative, Husqvarna E-Bicycles

  • "We always have a home game in Stuttgart, so CMT is a really great trade fair for us. This year there was great demand for long-distance hiking paths – i.e. stages actually lasting several days where people can also become deeply immersed in the region. The great thing about CMT is that many visitors to the stand are well-known faces."

    Sascha Hotz, Head of Theme Management, Schwarzwald Tourismus GmbH

  • "We have participated at CMT for over 20 years and are always very satisfied. On the first day, we once again had many interested visitors at our stand looking for new cycling destinations, and we have already been able to gain some new members."

    Nina Schaal, ADFC, Project Manager Tourism Marketing & Consulting

  • "The response is (...) great and we are very happy to be here again and will definitely be back next year."

    Angela Troisi, Japan National Tourism Organization, Digital Marketing Manager

  • "We've been at CMT for several years and it's always great to be here. You can tell straight away that people want to travel and are already planning for 2024. There's a lot of interest and lots of detailed questions."

    Christine Lange, La Veloscenie

  • "We have already been able to make many positive contacts, and we also like CMT very much compared to other events and trade fairs. The direct contact and the exchange with other associations and organizers here in the hall is particularly great."

    Marco Burghardt, Dowe, Product Developer

  • "We like it very much. We have been represented at CMT for many years, always in two halls - at the traveling stand and in Hall 6. We will definitely be there again in 2025."

    Verena Zeh, Bad Urach, Product Manager for Hiking, Health and Events

  • "The visitors are all very well informed. They come from all over Germany, which is very important for us. We will definitely be back next year."

    Thomas Otto, Tenways, Account Executive South Germany

  • "This is our first time at CMT and we would love to come back again next year."

    Sascha Walz, Bikeländ Eberbach, Trailpate

Impressions from Cycling & Hiking Holidays 2024